Gates has said in his public presentations that positive attitude towards the great social changes of the present time allowed him to reach the pinnacle of success. It is often said that the use of intelligence and positive attitude is the engine that has made some of the world's richest man.
Gates invested many days and years in the process of inventing the software. Only stopping to eat and get some sleep. His focus was on a target. He was going to make his vision a reality and he was sure he was going to achieve.
Your company should be the best in its market and make it known to your customers that you are the best. This is very important. That means making a consumers promise of a high quality that the other companies can not offer. Bill Gates knew that to fulfill their brand promises of superiority then his team would work more hours and work hard to meet the challenges that initially seemed impossible.
Bill Gates admitted that "Initially, few people believed that the PC will become an unprecedented success." It took hard work to make it happen.
Effective communication with employees was and is s key to Microsoft's success story. The line between management and personnel was and still is informal. According to Bill Gates, "Everyone could get into my office if they had a question or concern, an idea for a new product or ideas about what our competitors were doing."
In the history of Microsoft excellence resided in the products they created, the rest was secondary.
They make every effort to keep an efficient structure, using their resources efficiently and avoid waste.
Gates also said his company continues to hire smart people. There is no substitute for that and it's not as easy as it sounds.
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