Change the business model

Por Mauro Libi.- We have been talking about business models and in this opportunity, we want to emphasize the need to reinvent this concept. It is necessary to face the new markets and modalities of the same. It is urgent to work on your design to find a suitable one that activates the virtuous circles.It is up to the managers of the organizations to develop this model while counteracting the difficulties that arise from the environment. The new manager has to understand the nature of technological change and its implications in order to design a business model that responds to the current reality and the future.

So, the process of redesign requires experimentation, testing and error to correct, which will bring learning to finally consolidate a model according to these days, but these managers should be prepared because the process doesn’t end there, but they will have to keep working constantly on new changes and improvements, because any competitive advantage that arises will only be transient and less sustainable. This has to be a process that can’t stop.In addition, the new business manager will have to face the competitive dynamics, so remember, you aren’t alone in the market. Plus, is that an excellent business model can fail disastrously, this can be, especially when we talk about platforms.

     In the same way, we have to work on redesigning business models always with the environment in mind, with the surrounding and overwhelming reality where decisions are being made and business models are being chosen. This interaction is essential. Moreover, business models should be designed to meet the challenges of the future, which will present high-density digital connectivity, requiring entrepreneurs with great skills, strategists, who understand where the opportunities are and know how to take advantage of them. 

     In contrast, leadership should know that it is up to them to undertake transformations of entire sectors while creating added value. Not easy, but that's the challenge.The business model will be the great agent of change, keep it in mind and don’t get confused; Information and Communication Technology (ICT)will only be an instrument. It won’t be easy to build the companies of the future and therefore, leadership should be prepared from now on. The task is now.

 

So go ahead!

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