By Mauro
Libi Crestani. Business initiative is about setting goals and it is the
steps that you take to achieve those goals. The most important goal is having
satisfied customers. No - not just satisfied customers, loyal fans, raving fans
for customers.
A long time ago I read a story about a young
man. We will call him Carl. Carl started a company and it was very successful.
His customers loved him and the loved his product. They could never dream of
buying this product anywhere else. Some investors saw the how productive and
profitable Carl was and they invested in him to build many more companies, big
companies. Carl made the same wonderful product that he always made. For some
reason, it just did not sell. Not only that, his original store was not doing as
well as it once had done. His loyal customers proved to be not so loyal and
they started to look for where they got the best price. Carl’s company was
failing and he had no idea why.(Mauro Libi)
If Carl had spoken to his original customers
he would have seen how loyal they were to him. They loved him and they loved
the personal service that they received. They felt as though they could never
go wrong. They knew that Carl would always be there to offer their business
support for his product. When Carl opened the other stores. He did not pay
attention to that personal service. It all became about the sale. The customer
was secondary. Once that personal feeling was gone, so was the loyalty. Carl
became about the dollar and so did his customers. It was no longer about
the loyalty. It was all about cost and only cost. The Carl brand no longer had
any value.
“Every great business is built on
friendship.” JC Penney.
“If people believe they share values with a
company, they will stay loyal to the brand.” Howard Schultz
“A customer is the most important visitor on
our premises. He is not dependent on us. We are dependent on him. He is not an
interruption in our work. He is the
purpose of it.” Mahatma Gandhi
BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE
BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI
CRESTANI, RECADI, RUSAD, SICAD, SICAD 2
As you see
above, all the great business leaders knew the secret. There are so many quotes
from Bill Gates to Ross Perot to about anyone that has ever been successful.
Customer satisfaction initiative should be a goal of any company – big or
small. Mauro Libi Crestani.
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