“Shared value offers corporations the opportunity to utilize their
skills, resources, and management capability to lead social progress in ways
that even the best-intentioned governmental and social sector organizations can
rarely match.” the above quote is from Mark Kramer.
A company like Nestlé, which pioneered the shared value movement,
insists that it has been creating shared value since its precursor company was
founded in 1866. Many companies would argue the same—and with some
justification. years ago it was called corporate responsibility. Mark Kramer
and Michael Porter advocated the radical idea that companies that tackle
social problems. They wanted a corporate revolution with the rallying call for
companies to be "We all want to change the world".
Mark Kramer acts as a consultant helping corporations create shared
value initiative for their company. He believes as his quote above says that
corporations can create better social change than any government. This creates
a win-win situation. Society gains by the kindness of the company involved in
shred value and the company gains by the good will that it creates for itself.
Every country has its poor community. If corporations can be seen as a
friend of the poor community by assisting and helping its communities, then
private corporations win and will also profit. If corporations are seen as the
enemy of the poor and of the environment, then those corporations will lose. We
have seen this in countries where brutal dictators have created the public
conception of the evil corporation and have taken over its private sectors of
business. We have seen this in Cuba and Venezuela among many other companies.
The poor communities have lost hope and its corporate entities have not
assisted them, so they looked toward government to help them. Government can
never do as well helping society as the private corporate world according to
shared value initiative concept.
By Mauro Libi
https://gestionempresarialyproductividad.wordpress.com/
https://busineesproductivityandmanagement.wordpress.com/
https://www.facebook.com/maurolibicrestani
No hay comentarios:
Publicar un comentario