Zig Zigler
told a story once about a red headed Texan fella who interviewed once with a
company for a sales job. This was a commission job. The company had perspective
clients who were far more qualified for the position. The supervisor who
interviewed him found the interview to be the most unique that he ever had. The
red-headed Texan asked right at the start of the interview how much he would
have to sell to make a commission of seventy-five thousand dollars that first
year. It seemed like a strange question, since he never made more than
minimum wage. I told him, the amount he would have to do in sales and he said
that he would do it, because for him to move to New York from Texas, he wanted
no less than seventy-five thousand dollars. He seemed so sure of himself and
that it was so do-able that the company hired him, but they did not have much
hope for him. The young Texan had such a positive attitude that he had the
interviewer actually convinced that the sales would happen. He was given a
territory that nobody wanted because sales were so poor in that part of the
city.
When the
Texan got home that night, he wrote himself a sign saying that he needed
such a dollar amount in sales within four weeks to make his first months goal
commission. Then he read everything he could about his companies product and on
his new territory. He studied and tried to see why the other sales people in
that territory have failed. He spent several days speaking to the potential
customers in the past that said no and asked them what it would take to make
them change their mind. Our Texan had a very positive attitude and was
determined to succeed. He had no doubt that he would succeed. Because of that
attitude, he did not mind putting in hundreds of hours speaking to people, looking
up research. He kept very accurate charts and grafted the desires of his
customers. He found the customers in his territory to have very specific needs
that were being ignored. Needs that his new company could service to the
customers.
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