Mauro Libi: Share Value initiative help enterprises to affect social changes

A Japanese beer company called Kirin Brewery decided to become part of Shared Value Initiative. They wanted to effect social change. First, they felt that as a company providing alcoholic beverages that they should share the responsibility for drunk driving. So they developed the first non-alcoholic beverage that taste like beer called Kirin-free. Drunk driving in Japan has decreased 63% in the last 20 years and Kirin would like to think that they played a part.

 

When an earthquake hit in 2011 in Japan, Kirin launched a support program providing six million yen to assist in the reconstruction efforts. They also are using the juice of pears produced in the Fukushima region. This area had rumors after a nuclear accident that were not true that the trees were harmful.

One does not think of an alcoholic company as benefiting society, but as Kirin Co. has  proven with shared valueinitiative, we all can help each other by working together toward a common  .

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