Mauro Libi: Successful Business Initiatives

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martes, 8 de diciembre de 2015

Mauro Libi Crestani: “Worrying does not empty tomorrow of its troubles, it empties today of its strength.”, quote by Corrie Ten Boom.

By Mauro Libi Crestani. Corrie and her family accomplished more than most. They were Dutch and when the Nazi’s took over their country during World War II, they built a safe house to hide Jews and to save whom they could. On February 28 1944, the nazis raided their house and arrested the entire Ten Boom family. They were first sent to prison and then to a concentration camp. Corrie’s mom told her to instill a positive attitude within her to survive the camp, “There is no pit so deep, that he is not deeper still”. The family were strong believers in God, but the message was clear. There is no prison and situation so bad that they are not stronger than. Corrie was released from the camp ten months later by a clerical error. She was left penny less, yet her attitude was one of hope….

”God does not have problems for me – only plans.”.

After the war, she set up a rehab center in the Netherlands. She travelled the world as a public speaker, appearing in more than 60 countries. During this time, she wrote many books, several which became films.

She was to receive many awards for her heroic deeds. She was also knighted by the Queen in honor of her work during the war. In Harlem a museum is named after her. There is also a woman’s college in NYC names after her.

Anna Frank was also from the Netherlands during World War II. She was jewish and had to go into hiding when she was just 9 years old. Her end came a few years later when she was killed in a concentration camp. Each and everyday she had to keep hidden in a small room. She was never allowed to have friends or go outside, at any moment she could have been found and killed. How did a girl her age mentally survive all that time in hiding? She keep a diary and believe it or not, she keep hope alive with her positive attitude.

“The great news is that you don’t know how great you can be! How much you can love! What you can accomplish! And what your potential is!”

Hopefully none of us will every have to be in such circumstances as Anna Frank . If you read her diary, you will see just how a positive attitude can help one through the worst of times and circumstance. In normal everyday life, a positive attitude could bring one to their full potential. It is only when they give up that all is lost. By Mauro Libi Crestani.

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lunes, 7 de diciembre de 2015

Mauro Libi Crestani: ¿ Positive depressión ?

By Mauro Libi Crestani- "I only know that summer sang in me a little while, that in me sings no more." That excerpt from one of her sonnets expresses how much poet Edna St. Vincent Millay probably knew of depression.

Psychiatrist Kay Redfield Jamison, herself a person with bipolar disorder or manic depression, notes in her book ‘Touched with Fire’ that the majority of people suffering from mood disorder "do not possess extraordinary imagination, and most accomplished artists do not suffer from recurring mood swings."

She writes, "To assume, then, that such diseases usually promote artistic talent wrongly reinforces simplistic notions of the 'mad genius.' But, it seems that these diseases can sometimes enhance or otherwise contribute to creativity in some people. Biographical studies of earlier generations of artists and writers also show consistently high rates of suicide, depression and manic-depression."

In simple terms, there may be some poets, some writers and other great genius who are very depressed and can still be creative. President Abraham Lincoln was such a person. He had bouts of manic depression and he was very creative in his speeches, in his thinking. But the fact is that some people can still remain positive despite having depression. They are the exceptions. Abraham Lincoln was such an exception. Besides, their quality of life very poor. Even the ones who are depressed that can still maintain creativity , they do not know how to enjoy life.

Being successful in your career is of no value if you can not enjoy life. But like I said, most people with depression lose their creativity. Marie osmond sumed it up best, "I'm collapsed in a pile of shoes on my closet floor. I have no memory of what it feels like to be happy. I sit with my knees pulled up to my chest. It's not that I want to be still. I am numb." This is what depression usually does. It takes away your ability to be of any value business wise, family wise and to have a personal life. Doctors think the combination of short-term treatment with medications plus the long-term use of positive thinking might reduce depressive symptoms. Mauro LibiCrestani.

“Brain scans have shown that positive thinking stimulates the dorsolateral prefrontal cortex, which regulates the relationship between mood and thought.. A positive mental attitude may also influence the brain’s reward system, which involves the chemical dopamine, helping to restore a sense of pleasure that’s often lost with depression” ,Dr. Doraiswamy says.

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Mauro Libi Crestani: “The golden rule for every businessman is this: put yourself in the customers place.”

By Mauro Libi Crestani. Categorize Customers can be a very productive and profitable initiative for an office. I was to quote an article called Increasing Sales Productivity By Getting Salespeople to Work Smarter by Dr. Harish Sujan, Barton Weitz, and Mita Sujan. “While personal selling as a communication vehicle has the advantage of allowing salespeople to treat each customer differently, in practice, salespeople cannot take the time to treat each customer in a totally unique manner.”

“The golden rule for every businessman is this: put yourself in the customers place.” , Orison Swett Marden. People are different and companies are different. If you are trying to sell products to a woman’s boutique shop you may cater your sales pitch on beauty items, on items that would enhance a woman’s looks. If you were selling products to an auto repair shop, your sales pitch might cater to reliability of the product and its longevity.

Once I saw a movie with Mel Gibson. He was a poor salesman and was passed up for a promotion in his company even though he had been with that company for many years. He also was a poor dad who just could not get along with his daughter. His daughter felt that he didn’t care and that he didn’t understand her. Mel Gibson’s character then had an accident and as a result of that accident he was able to hear the thoughts going through woman’s minds. As he started to hear what women were thinking he began to realize that his mind was centered around his own wants and needs. Looking more into the wants and needs of his customers, family and friends, Mel Gibson’s character began to understand that people were individuals and he started putting in an effort to understand what they were thinking. The movie ended with him becoming a better salesman, better dad and a better person.

While all customers could be equally profitable, some clients are more profitable than others. By categorizing your customers, you can take the action that’s appropriate for them, identify their marketing and cater to their varying needs while improving your profits. You may break down your customers into general groups, which requires different marketing strategies to reach them. For example, separate customers who want you to come to them from those who are self-service, or group customers with volume accounts versus irregular buyers or standard product buyers versus premium purchasers. Focus on the qualities that make each group unique so that you can obtain the results you want.

Now, you can not be all things to all people. You have to find where your talents are best and it may be best to focus on those customers. It would be nice to sell luxury cars and cheap cars and cater to every type of customers needs. However, you may find it more profitable to sell one brand of cars or type of cars and cater to those customer needs.

Steve Jobs took customer service a step further. He said that you can not just try to understand your customers what they want right now, you have to try to figure out what they will want tomorrow. By Mauro Libi Crestani.

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sábado, 5 de diciembre de 2015

Mauro Libi Crestani: Creativity and successful

Creativity is intelligence having fun”, quote by Albert Einstein

By Mauro Libi Crestani. Creativity is what makes one successful. It is coming up with that new winning idea, that new discovery, that new piece of music, that new painting or new book. In almost every aspect of our living and trying to reach our goals we will hit obstacles. Areas that will prevent us from reaching that goal. Albert Einstein had a solution for solving our problems and becoming a winner.

“We can not solve our problems with the same thinking we had when we created them.”

He was a strong believer in having a positive attitude, he believed that your attitude was also the same as your character. So if you had a positive attitude, you also had a positive character.

Everyone knows that in the high technology world, the winning company is the one which has the greatest creativity. The one that comes up with the latest and best new technology. Of course to come up with these new ideas you need the education but you also have to believe in yourself. While you are putting in the many hours of working on what may be the latest and new technology, your mind asks itself….. “Will I succeed?” Dr Seuss trains young children from early on to think and believe in their own possibilities. “yes, you will succeed, indeed. 98 3/4% guaranteed.” . If children believe that they can accomplish things when they try, then they are more likely to try. What child or even adult will try a task or atke a class if they do not believe that they can be successful. Why would they put themselves through that? What would they waste their time? Dr Suess gave each child a reason to study and to work hard. “The more you read, the more things that you will know, the more that you learn, the more places that you will go.” , this is another quote from Dr Suess. Education is the way to get ahead, no doubt. But what good is education if you will never put in your full efforts because you do not believe in your own abilities.

Thomas Jefferson wrote our declaration of independence, he was very successful, was our third President and very wealthy. He loved to study and owned libraries. He is quoted as saying , “Nothing can stop the person with the right mental attitude from achieving their goal; nothing on earth can help the person with the wrong mental attitude.” But what happens when things are not going your way, should you give up? Eleanor Roosevelt had an answer for that question…”You can often change your circumstance by changing your attitude.” Eleanor went even a step further, “You must do the thing that you think that you can not do.”

BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2

Charlie Chaplin was born in poverty. His father was absent. His mother ended off in an asylum while he was a child. He was forced to work in a workhouse when he was just eight. Yet he always had a great attitude. “Look up to the sky, you will never see rainbows you are looking down.” His attitude brought his potential to the world in his many movies.

By Mauro Libi

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miércoles, 2 de diciembre de 2015

Mauro Lbi Crestani: How Xiaomi conquered the Chinese market ?

By Mauro Libi Crestani. Xiaomi is the Chinese word for "millet".In 2011, its CEO Lei Jun suggested there are more meanings than just the "millet and rice." He linked the "Xiao" part to the Buddhist concept that "a single grain of rice of a Buddhist is as great as a mountain," suggesting Xiaomi wants to work from the little things, instead of starting by striving for perfection, while "mi" is an acronym for Mobile Internet and also Mission Impossible, referring to the obstacles encountered in starting the company.

Number one in the smartphone market is a fight between Sony and Apple. Xiaomi started its company in just 2010, so it is new to the market. At present it in the fourth place for world sales and the amazing part is that it is only selling presently in the Asian market.

This company is a private company that started in China. Now starting a business in China is not easy. People usually buy with a simple min-set. They buy what they know. Xiaomi right from the start set several business initiatives that they wanted to hold to.

One of their initiatives was of ‘value’. In selling the Xiaomi smartphone, Xiaomi employs a strategy that is very unlike other smartphone makers such as Samsung and Apple. Lei Jun, Xiaomi CEO, said that the company prices the phone almost at bill-of-material prices,without compromising the component quality and performance compared to other premium smartphones.

How can they use such quality and charge such a low price, almost half of what they other companies charge for the same comparative phone. This they accomplish by using an initiative of ‘good will’. Xiaomi does not own a single physical store and instead sells exclusively from its own online store. It also did away with traditional advertising and relies on social networking services as well as its own customers to help advertise its products.Xiaomi reaches out to customers through parties and social media. Xiaomi has achieved this success partly by making its customers feel part of an exclusive club, such as by throwing parties for them every few weeks across China. It has spun a dream of social advancement for China’s vast numbers of young people, a dream of luxuries from the developed world now within reach.

Another initiative is one of ‘customer satisfaction’. In terms of building a strong and loyal consumer base, Xiaomi’s approach involves listening closely to customer feedback, having them test out upcoming features themselves, and building an extensive online community.

Xiaomi now has a dream of going global and becoming the number one seller of smartphones. They would like to keep their initiatives that have worked in China and apply them in every country. Some say it is because the China economy is not as strong as it was a few years ago and that they need to go global. For whatever reason, it would be interesting to see if what works in China would also work worldwide.

Mr. Lei, the CEO and founder, has declared not only that he wants Xiaomi to be world’s largest smartphone maker within a decade, but that he wants to bring all the trappings of the good life to developing-world consumers for bargain prices, from television sets to smart light bulbs. By Mauro Libi Crestani.

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martes, 1 de diciembre de 2015

Mauro Libi Ctestani: “Your employees can be your best social media asset.”

By Mauro Libi Crestani. A company that wants to succeed needs to present to the market place quality goods and services. A company that has that quality product can greatly enhance its sales and image by working on a work ethic initiative.

“You can not be the best place to buy if your not the best place to work.”, this is a quote by Jay Baer. He gave a talk on social media. Yes, we have websites and we have blogs and twitter and facebook, e-mail advertising, the list goes on and on. Without your employees telling your customers how wonderful that your company is, then the rest of the social media efforts have little value. “Your employees can be your best social media asset.” An employee who believes in your product and is happy working for your company will tell friends and family and everyone that he or she meets. They will be your best sales person even when they are not working.

Initiatives to increase employee work ethic are widely used by corporations and businesses in attempts to increase profitability and employee morale.

Rewards to encourage a work ethic can take the form of financial remuneration, public recognition and promotion to positions with a higher profile and greater responsibility. Rewards make the employee feel like they are being recognized for their hard work and extra efforts. When the other employees see one of their co-workers get a bonus check for extra work, this has a positive effect on the whole working staff. Everyone wants to do that extra work to achieve a bonus. Reward can be part of a competition goal. Your employees might be offered a job promotion or a bonus or pay raise if they reach a certain goal or sell the most. Healthy and fun competition in the company works.

Punishment is used for poor job performance or for lack of effort on an employee part. It is one of the task that no one likes to do but if an employee does not show on time or slacks off, his co-workers will begin to resent having to work harder than he does and be treated the same. A bad apple has to be dealt with or it will affect the morale of the staff. However, punishment for bad behavior without reward for good behavior will only cause high turnover of good people. So use punishment carefully.

BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2

Teaching and encouraging your staff to work as a team can make a big difference. Employees that work together can achieve so much more. When people are part of a team, it often leads to an increased work ethic, both because they don't want to disappoint the other people on the team and because the support of others working on the same project tends to support people and motivate them to greater effort. By Mauro Libi Crestani.

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