Mauro Libi: Successful Business Initiatives

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jueves, 4 de agosto de 2016

Mauro Libi Crestani: Motivating is hard work that pays off

Mauro Libi Crestani. To work in an organization involves leading a particular task that is crucial but difficult to carry out: motivation. It is a kind of the fuel that must be supplied continuously.

Now, it is important to understand that motivation is not unidirectional, but it comes and goes.

It is important to know the partner and work all the time in the creation of conditions to undertake actions aimed at achieving its goals and objectives of the company or enterprise.

It is not a simple task is to motivate. Requires ingenuity. (Mauro Libi)

Who have on their shoulders the administration of human talent in organizations tend to motivate from outside, which is an input error. Motivating involves moving and, of course, that tired.

The first thing to clarify is that we do not motivate anyone, but set the conditions that are conducive in other people's interest to support our propositions, the organizational objectives are created, and move in a direction that is attractive and also receives a benefit.

That is, no one is going to move to do something that is not providing revenues.

We are talking about something that is more than an economic benefit that now is no longer the factor that moves the worker, especially if we take into account the impact that inflation is having on the world.

Now the employee moves from one company to another in search of something more than a good salary. He goes in search of a good political loyalty of a package in which it is respected, will stimulate, you consider, you will provide working conditions that involve physical and psychosocial health, among other things. (Mauro Libi Crestani)

The task is arduous and involves challenge that stimulate the rest to achieving organizational objectives. It is essential that the rest of the team endorse corporate purposes. We must make the worker understands that if the organization is well, as he will be, too, must be done co-participate in the work of greening the company and therefore employment.

Studies show that organizations should, when setting its objectives and goals, take into account the habits and customs of the clientele to offer products and services that meet their needs will also meet our partners in the company, is our workers. (Mauro Libi)

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martes, 31 de mayo de 2016

Five Steps to an Innovative Solution

Regardless of the size and scope of your company, customer-centered companies looking to innovate for the modern consumer might consider the following approach:

1. Figure out the problem you a’re trying to solve

As with just about any first step, this one is crucial. Make sure you’re trying to solve the right problem and don’t try to provide a fix for something that isn’t a priority in the eyes of your consumer. Do this by asking the right questions and observing, either in focus groups or by evaluating competitive companies, products and their customers.

2. Analyze the problem

In this stage, you want to turn the problem upside down and inside out, extracting every variable and value that causes it (and remedies it). Focus on how often the problem occurs, how severe it is, potential causes, and what if any special circumstances impact it.

3. Classify the decision criteria

Clearly defining the desires that lead to purchase intent, here you want to identify any and every decision that factors into the decision making process. Which of these criteria is most important?

4. Come up with more than one solution

There is no substitute for variety and the goal at this stage is to not leave a more valuable solution on the table. Therefore, don't stop at the first solution you come up with. Instead, evaluate any alternative scenarios as objectively as possible, assessing the pros and cons of each to ensure that the solution you’re pursuing is the most competitive and thereby profitable one.

5. Pick the best solution

After you’ve evaluated all the options and values gleaned from steps one through four, you have to choose the most customer-centric solution to move forward with, developing a base of support within your organization and preparing for any internal or external contingencies.

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jueves, 12 de mayo de 2016

Mauro Libi: Success in creating new growth again and again

Growth opportunities are different from the core business. They require different skills and metrics and a thorough understanding of customers’ priorities. Most of all, they require a genuine commitment — not just fair-weather promises — from the top. These authors have developed principles that senior managers can apply and institutionalize to ensure the success of new growth opportunities said an article published by Ivey business journal.

Most senior managers know intuitively that relying on the inspired efforts of a few maverick managers to find and nurture new-growth opportunities is a recipe for stagnation. The odds of success are long, even for the best ideas, and in most companies the number of talented mavericks can be counted on one hand. Putting the whole burden of change on their shoulders will only produce frustration for the mavericks and stagnation for the company.

Success in creating new growth again and again lies in developing a systematic, organizational capability to identify, shape, and nurture new-growth initiatives. And the responsibility for doing that lies with the CEO and the entire senior management team.

Of course, achieving that goal isn’t easy. Most senior managers who recognize the urgency of new growth get hung up on a series of thorny issues:

· Creating innovative new-growth initiatives without losing discipline and focus on the core business.

· Reconciling the pressure for short-term earnings with multiplying requests for seed funding.

· Supporting innovative thinkers and risk takers without signalling neglect of the core business.

· Sorting out the opportunities that could truly move the stock price from those that are likely to produce only marginal improvements.

· Finding the time to guide and coach new-growth teams without neglecting the other burning issues on the agenda.

Managing these tensions is a long-term discipline rather than a problem to be solved once and for all. No single set of formulas will fit all companies. However, an examination of the practices of firms that have successfully fostered new-growth initiatives suggests that there are six principles that managers can apply to ensure that these initiatives succeed. Those principles are:

1. Make operational excellence in the core business your cornerstone.

2. Treat growth as a discipline to be pursued at all levels throughout the company.

3. Develop many small, maverick ideas, not a few large ones.

4. Shift resources from product and technology innovation to customer and business innovation.

5. Organize to suit the needs of the new business as much as the core business.

6. Use selective acquisitions and alliances to catalyze growth.

by: Adrian Slywotzky, Richard Wise

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jueves, 21 de abril de 2016

Mauro Libi: Socially Responsible Businesses

Now a days, providing a great product and shopping experience will only get you so far. If you really want your customers to keep coming back, you need to let them know that their dollars will be doing some good.

Many businesses recognize the importance of being socially and environmentally conscious, and will often advertise charitable initiatives, such as annual fundraisers for a cause, or a volunteer project their staff worked on. But companies that incorporate social responsibility into their business model prove that a dedication to these initiatives goes a long way, both for the cause and their reputation.

Here you will find an example about companies who play a good role in their communities:

Accessibility Partners – Many people take their computers, smartphones and tablets for granted, but for those with disabilities, using these technologies can present significant challenges. Accessibility Partners works with private and public IT manufacturing companies, federal agencies and other organizations to test and review products that make information technology accessible to individuals with a variety of disabilities. More than 70 percent of the company's employees have disabilities themselves, so the company promotes disability advocacy in all of its operations.

Altered Seasons – Kelly Reddington founded his eco-friendly candle company Altered Seasons in 2003 at age 14 with the help of his mother. When he assumed ownership of the company, he shifted it to a one-for-one model to do more for the community. For every candle sold, Altered Seasons provides a meal to an American in need through Feeding America.

Charitable Agents – Anyone who's sold or purchased a home knows how cutthroat real estate agencies can be about their commissions and fees. But what if you knew that part of that commission was going to support your favorite charity? With Charitable Agents, a network committed to helping homeowners and Realtors make a positive impact in their community, you can do just that. The company matches buyers and sellers with a top-performing local Realtor, and when the transaction closes, 10 percent of the agent's commission goes to charity.

Children Inspire Design – Artist and mother Rebecca Peragine began selling her whimsical wall art, cards and posters to promote environmental education for children. In addition to using recycled materials, eco-friendly inks and biodegradable packaging for Peragine's original designs, Children Inspire Design sells handcrafted paper ornaments made by a women's cooperative in Mexico, and a special poster whose full proceeds go to Future Fortified.

Cole and Parker – This Canada-based sock company does more than just sell colorful footwear. Through its partnership with microfinance organization Kiva, Cole and Parker donates proceeds from every sock sale to a fund that is used to provide small loans for entrepreneurs in developing countries.

Do Good Buy Us – The mission of Do Good Buy Us is to sell "goods that do good." This e-commerce website is dedicated to changing consumerism by selling products made by organizations that support social causes. Additionally, 50 percent of the company's proceeds go toward fighting poverty, hunger, disease and other global issues.

Fashion Project – If you've ever donated some old clothes by dropping them into a public collection bin, you know that it's nearly impossible to discover the impact your donation may have had. Fashion Project, a "re-commerce" platform that allows consumers to donate and shop for secondhand clothes, offers people the opportunity to make a tangible difference with their donations and purchases. Founded in 2012 by entrepreneurs Anna Palmer and Christine Rizk, this company gives up to 55 percent of the net profits from every item sold to the donor's charity of choice.

Gift of Happiness – Donating a portion of your sales to charity is a popular way for retailers to get involved in corporate social responsibility (CSR). Gift of Happiness has put its own spin on this approach, donating 5 percent of every purchase to the listed charity of the customer's choice. But what makes this cause-centric marketplace truly unique is its transparent follow-through: Every charity has a "progress bar," and customers can check back to see how much closer their favorite causes are to reaching their funding goals.

Headbands of Hope – After a life-changing internship at the Make-A-Wish Foundation, Jessica Ekstrom decided she wanted to continue helping children with life-threatening illnesses by starting her own business. Her company, Headbands of Hope, sells made-in-the-U.S. headbands and donates a dollar of each sale to childhood cancer research through the St. Baldrick's Foundation.

HERO|farm – Founded by two laid-off advertising executives, HERO|farm is a social mission-focused marketing and design agency whose philosophy is "Do great work for good people." The duo behind HERO|farm made the decision to work with socially responsible companies after realizing how beneficial and impactful advertising can be when a company has an admirable mission. HERO|farm also does at least one pro bono campaign per year for a nonprofit organization.

Image Outfitters – Since its launch in 1998, promotional products manufacturer Image Outfitters has made annual donations to local charities. Last year, the company changed its sales model after seeing how adversely the economic downturn affected these organizations. Through its proprietary platform, iShare, 10 percent of the total sale amount for new customer orders is donated to the charities of the customer's choice.

Juntos Shoes – This ethically conscious fashion startup designed a shoe inspired by traditional Ecuadorean canvas shoes. For each pair sold, Juntos Shoes donates a supply-filled backpack to an at-risk Ecuadorean child to help him or her participate more fully and effectively in school.

With information from www.businessnewsdaily.com

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lunes, 14 de marzo de 2016

Mauro Libi Crestani: If you believe you will succeed you are right, if you believe that you will fail, you are also right: The choice is yours.

As a child my dad once bought me a ring. It had many different colors and its colors would change. He told me that it was a mood ring. I was too little to understand that it was just a toy. As I took a test in my third grade class. I put on my ring and was happy to see that the colors were mixed between purple for cool and blue for calm and relaxed . My nervousness over the test disappeared and I did very well. If the ring would have shown a black color (stressed) or a red color (fear) or maybe even a yellow color (nervousness) , who knows how I would have performed.

Back then I did not know that a mood ring is a ring that contains a thermochromic element, such as liquid crystal that change colors based upon the temperature of the finger of the wearer. I did well because a toy ring gave me a positive feedback that I was calm and I believed it and as a result I did real well on my exam. Positive thinking will achieve positive results. Had I been given negative feedback, who knows if I would have done as well because there is a belief that negative thinking can not achieve positive results.

Norman Vincent Peale in the 1950’s wrote a book called the Power of Positive Thinking and I quote, “Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture... Do not build up obstacles in your imagination.”

As a child, it took a toy ring to bring me the confidence to believe that I should be calm and that I will succeed. In real life, you have the power to be successful with your attitude. A proper positive attitude in life is what is needed. If you have negative thought and feeling you can not succeed. The good news is that you can change your attitude. You can be successful if you so choose. If you always put limits on everything you do physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them – Bruce Lee.

Your mind is a powerful thing when you fill it with positive thoughts your life will start to change. By Mauro Libi Crestani

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jueves, 24 de diciembre de 2015

Mauro Libi Crestani: Help your child develop a positive attitude in life

By Mauro Libi Crestani. If you would like you increase your kids chances for success in life one of your best way of achieving such a goal is to help your child develop a positive attitude in life. One of the ways of instilling a positive attitude in a child is with physical activity.

It is a fact.

“Active teens have more positive attitudes than negative attitudes. This state of mind is called a positive balance of attitudes..”.

Physical activity is a great way to teach your child how to meet people. Physical activity provides opportunities to meet people and develop friendships. If they join a sport team it can teach a child how to work on a team and with others toward a common goal.

Physical activity teaches them how to have fun as they work toward a goal. They learn how to work hard to achieve their goal and to stick with something as it may take months or years to build skills and yet they also learn to enjoy their hard work if it accomplished something they like.

It teaches them to say things like…. “When I’m doing well at something, I love to keep at it.” They had high marks in “reward responsiveness” .

Physical activity reduces stress. It suggests one promising path of a child being active is to manage their anxiety and savor small victories.

Physical activity teaches the child to enjoy a challenge. To look forward to a challenge and not be afraid of it. They are developing anxiety-management skills. Doing so, the researchers write in the Journal of Research in Personality, “might enhance the likelihood of later success.”

George Mallory, a famous mountain climber, was asked why he climbed Mount Everest and he replied, “Because it was there.”.

Metaphorically speaking, we all have mountains to climb, and some of us manage to ascend to a higher plateau than others. What psychological traits help people push their way to their peak? By Mauro Libi Crestani

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