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lunes, 7 de diciembre de 2015

Mauro Libi Crestani: ¿ Positive depressión ?

By Mauro Libi Crestani- "I only know that summer sang in me a little while, that in me sings no more." That excerpt from one of her sonnets expresses how much poet Edna St. Vincent Millay  probably knew of depression.

Psychiatrist Kay Redfield Jamison, herself a person with bipolar disorder or manic depression, notes in her book ‘Touched with Fire’  that the majority of people suffering from mood disorder "do not possess extraordinary imagination, and most accomplished artists do not suffer from recurring mood swings."

She writes, "To assume, then, that such diseases usually promote artistic talent wrongly reinforces simplistic notions of the 'mad genius.' But, it seems that these diseases can sometimes enhance or otherwise contribute to creativity in some people. Biographical studies of earlier generations of artists and writers also show consistently high rates of suicide, depression and manic-depression."

In simple terms, there may be some poets, some writers and other great genius who are very depressed and can still be creative. President Abraham Lincoln was such a person. He had bouts of manic depression and he was very creative in his speeches, in his thinking. But the fact is that some people can still remain positive despite having depression. They are the exceptions. Abraham Lincoln was such an exception.  Besides, their quality of life very poor. Even the ones who are depressed that can still maintain creativity , they do not know how to enjoy life.

Being successful in your career is of no value if you can not enjoy life. But like I said, most people with depression lose their creativity. Marie osmond sumed it up best, "I'm collapsed in a pile of shoes on my closet floor. I have no memory of what it feels like to be happy. I sit with my knees pulled up to my chest. It's not that I want to be still. I am numb." This is what depression usually does. It takes away your ability to be of any value business wise, family wise and to have a personal life. Doctors think the combination of short-term treatment with medications plus the long-term use of positive thinking  might reduce depressive symptoms.  Mauro LibiCrestani.

“Brain scans have shown that positive thinking stimulates the dorsolateral prefrontal cortex, which regulates the relationship between mood and thought.. A positive mental attitude may also influence the brain’s reward system, which involves the chemical dopamine, helping to restore a sense of pleasure that’s often lost with depression” ,Dr. Doraiswamy says.
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viernes, 20 de noviembre de 2015

Mauro Libi Crestani: Negative self esteem or self image will cause you to fail at everything

Look at what's happened to me,
I can't believe it myself, 
Suddenly I'm on top of the world,
It should've been somebody else.

These words are from a song that describe so many of us.  Here this young man becomes the most powerful person on Earth and he has such a negative self image that he still sees himself as Ioser. Many of us have this innate negative attitude towards ourselves. We feel that either we are not capable or not worthy to succeed or to be special. Negative self esteem or self image will cause you to fail at everything.  Imagine thinking to yourself, " I am going to fail for sure". If you were the boss of a company would you hire someone with that attitude? 
Excessive self-criticism tends to backfire, because it leads us to focus on our so-called failures instead of the "small ways that we could haveimproved,".  When you make a comment after a meeting that your talk was stupid and that probably ruined your career. That type of thinking will become true because when you believe that you are a failure then you give up trying to win or to succeed.  And over the long term, studies show, self trash-talk is associated with higher stress levels and even depression. 
I once read a book on how to become the President of the Unites States.  The author said that to be president you had to believe with all your heart that you are the best person on the planet to run our country and that without you the country will not succeed.  If you do not believe it then no one else will. Vincent Van Gough once said," if you hear a voice within you saying, you are not a painter, then by all means paint and that voice will be silenced". Never allow s negative self image stop you. Mohammed Ali was famous for saying , "I am the greatest." Once during an interview he said, " I am the greatest - I used to say that even before I knew I was."  He became the greatest boxer of his tunes because he believed that he was great even before anyone ever heard of him.  Would Ali have become the world heavyweight champion if he didn't believe that he was a champion." All that we are is the result of what we have thought." Buddha. 

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miércoles, 11 de noviembre de 2015

Mauro Libi Crestani: Positive attitude can help you to arise your success


Positive attitude is the reason that a country like United States exist. There were times during the revolutionary war when it looked like George Washington was going to lose the war to the British. yet, he persisted and kept a positive attitude. "We should never despair our situation before has been unpromising and has changed for the better so I trust it will again. If new difficulties arise we must only put forth new exertions and proportion our efforts to the exigency of the times."  
Negative attitude can be so destructive it can destroy one's life and sometimes bring down a country or government. Richard Nixon was paranoid, he believed that people were always out to harm him. This attitude hurt what otherwise may have been considered a great presidency. In 1962 Nixon ran for the California governorship and lost. He made this promise,  "You won't have Nixon to kick around anymore..."  
When Richard Nixon ran for re election for the presidency in 1972, he won by 20 million votes and 520 to 17 in the electoral college. He won almost every state. Why did Mr Nixon request the Democratic party break in when he had no chance of losing the presidency. He had such  low self esteem and such negative attitude that he could not be assured of victory, even when it was so evident. As a result his government fell and he was the only American President to resign in shame. 

Another Republican President Ronald Reagan was called by many, the Positive Thinking Evangelist.  Many in the Republican Party quote and speak of Ronald Reagan as the ideal for their parties ideas. To be finally understood, Reagan must be seen as a product of the positive-thinking movement. Indeed, it was Reagan’s song of the positive—as articulated in thousands of speeches as a conservative activist, California governor, and U.S. president—that, more than any other factor, made the principle of brighter tomorrows and limitless possibilities into the idealized creed of America. 


Reagan spoke of American greatness and when he did, people believed him.

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viernes, 16 de octubre de 2015

Mauro Libi Crestani: The word success is there only in the dictionary?

A young reader of my blogs said that in his personal experience, he understood that success was only a word was in the dictionary, and apparently - according to their perception-had only a linguistic meaning. He also told me that he found it "interesting" that I considered my father as "a successful man".

Secret-of-success1
Certainly there are many people who have the same perception of the success that the young reader. For years they have perceived the victory as something that does not exist and have not received information about the true nature of success, as individuals, as entrepreneurs and as a society.

Since I'm not an expert in these matters, I just dedicate myself to write my opinion on such issues, I suggest you review the dictionary definition of success, exactly as the young man says. In the dictionary of the Spanish language it says that success is a word of Latin origin on exitus meaning ("Exit"), and the concept refers to the right effect or consequence of an action or of an enterprise. Its root is more or less obvious by the context in which we use this word as many times expressed "excel," "out above the competition" and "out of the darkness of anonymity".


He explains that success is a subjective and relative share, and is associated with the victory and gaining merit-based objectives.

How I personally interpret success is when we plan the goals we want in life, whether medium or large, and we succeeded. We accomplished our planned goal.

There are many who say that success is measured by the degree of satisfaction of having achieved a goal to my satisfaction. This is a feeling of success and accomplishment. It's a good internal feeling. This can only be described as a spiritual feeling.

Our commercial and materialistic society these days establishes a relationship between success and material wealth or fame and celebrity. This perception is distorted.  If you are not as famous as Justin Bieber or rich like Tiger Woods, then you feel unsuccessful.

Those who are not satisfied internally when they achieve a goal, however small, are likely to have problems in understanding how success works. Success leads to a state of satisfaction but does suggest greater responsibility, more organization, discipline and working  hard work without rest. Focus on the goal and the daily details and reinforce positive attitude.

I recommend to all those who do not believe in success, or who fear success defined targets. What do they want in their life ?, Where do they want to go once they know what they want. Face your obstacles to realizing those goals and overcome those obstacles. Work with determination on the rail leading to the conclusion of those goals.

By Mauro Libi
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martes, 6 de octubre de 2015

Mauro Libi Crestani: The secret of success

You are about to learn a secret to be successful. This secret will bring you success in your business life and in your personal life. You must first know yourself. Who do you want to spend the rest of your life with and is this person really the right one for you. If you choose a partner that has totally different goals in life, then that person us wrong for you and you should not want to change someone into something that they are not. The same applies to work. What are your talents and passion ? If you try to succeed in a business that is not something you enjoy and that you are good at, forget nothing can help you. 

Once you find your goal and passion in your personal and business life then let your power within yourself come out. Believe in yourself that you can be the best in your business. Have a positive attitude about your own self and your own abilities. Know that you can be the best and work hard at it.  That may mean investing in education and training, it may be investing in a high quality business facility. If you believe in yourself and this is business is your true talents then nothing can hold you back. Show your passion in this field by doing your homework and research and come out with the new innovations first. Yes, it is risky, trying new ideas, but if you use positive thinking and trust in your own power then you will succeed. When you hire employees, look for the same positive thinking and passion for this particular type of business. 

The same applies to your personal life. If your partner is your right for you. Never life your relationship get stale. Know that you are a great person, be positive. No one wants to be with s negative person for too long. Go into your relationship with passion. Do your homework and get to know your partner. Try exciting and new things . Your business and personal relationship will be very successful and s wonderful adventure  and fun. 

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sábado, 26 de septiembre de 2015

Mauro Libi Crestani: The word success is there only in the dictionary?

A young reader of my blogs said that in his personal experience, he understood that success was only a word was in the dictionary, and apparently - according to their perception-had only a linguistic meaning. He also told me that he found it "interesting" that I considered my father as "asuccessful man".

Certainly there are many people who have the same perception of the success that the young reader. For years they have perceived the victory as something that does not exist and have not received information about the true nature of success, as individuals, as entrepreneurs and as a society.

Since I'm not an expert in these matters, I just dedicate myself to write my opinion on such issues, I suggest you review the dictionary definition of success, exactly as the young man says. In the dictionary of the Spanish language it says that success is a word of Latin origin on exitus meaning ("Exit"), and the concept refers to the right effect or consequence of an action or of an enterprise. Its root is more or less obvious by the context in which we use this word as many times expressed "excel," "out above the competition" and "out of the darkness of anonymity".

He explains that success is a subjective and relative share, and is associated with the victory and gaining merit-based objectives.
How I personally interpret success is when we plan the goals we want in life, whether medium or large, and we succeeded. We accomplished our planned goal.
There are many who say that success is measured by the degree of satisfaction of having achieved a goal to my satisfaction. This is a feeling of success and accomplishment. It's a good internal feeling. This can only be described as a spiritual feeling.

Our commercial and materialistic society these days establishes a relationship between success and material wealth or fame and celebrity. This perception is distorted.  If you are not as famous as Justin Bieber or rich like Tiger Woods, then you feel unsuccessful.
Those who are not satisfied internally when they achieve a goal, however small, are likely to have problems in understanding how success works. Success leads to a state of satisfaction but does suggest greater responsibility, more organization, discipline and working  hard work without rest. Focus on the goal and the daily details and reinforce positive attitude.

I recommend to all those who do not believe in success, or who fear success defined targets. What do they want in their life ?, Where do they want to go once they know what they want. Face your obstacles to realizing those goals and overcome those obstacles. Work with determination on the rail leading to the conclusion of those goals.


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viernes, 25 de septiembre de 2015

Mauro Libi Crestani: Share value initiative changed companies purpose

A long time ago, I took a marketing course where the topic was image. The concept was that it was not the product but the image that sold. They gave us an example of a Wendi's commercial. In this commercial you saw a family eating burgers at Wendi's and they kept wiping their mouths with napkins. The commercial ended by saying that Wendi had the juiciest burger in town. The commercial was a big hit and people wanted the juicier burger. The true fact was that Wendi cut chunks of fat into their meat and that was why it was juicier. It was mostly melted fat. Imagine if Wendi had said the truth. That they sell the most unhealthiest burger with chunks of fat in it. Nobody would buy it. But that was how business was done thirty years ago. It was all about profit. The health of the public didn't matter to corporate America.

Then came along the concept of sharedvalueinitiative. That is where companies look at their purpose differently. With shared value the concept is if you do what is in the community interest and for their well being then you will gain also. Wendi started to look to make their meals healthier. They hired registered dietitians. Their menu now includes salads, diet coke, unsweetened ice tea. They let you know the number of calories in each item. Their burger is 100% pure beef. Their cheese burger is only 300 calories. Now Wendi talks about fat/ lean ratio. Wendi has put in a major effort to offer healthy nutritious menus for its customers.

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lunes, 31 de agosto de 2015

Mauro Libi: If you believe in yourself and in your product so you can be a successful person

There have been many articles written on how a positive frame of mind is necessary for one to be successful in life. It is important to have a positive attitude whether it is in your personal life or in your business life. If you believe in yourself and in your product then chances are so will your friends and customers.

We now will take this one important step further. There is a concept called the "power of the word -yes". You can not and should not sell something to a customer that they do not want or do not need. That is ethically and morally wrong and in the long run, you will lose by doing that. If your customer wants your product and can benefit from it, then it is best to let them become aware of that. Do not try to sell the product to them. Just help them realize the benefits that dealing with you and your company will bring them.

The best way to have them become aware of this is to have them work it out in their mind by asking them questions about their needs and wants and carefully listen to their answer.

Phrase the question in a way  that your customer will always answer yes. An example - never ask them -" If you get this product then you will become do successful. Do you want to pass up that opportunity?" Your customer will have to answer,"No, We do not want to pass up this opportunity." Once a customer answers -No! - to a question then it becomes acceptable for them to say -No!- to you.

 It is better to ask them.
"Wouldn't you love to take advantage of this great opportunity? "
Yes!, answers your customer.
"As I already explained, don't you see how our company offers you the best quality product on the market today".
Yes!, answers your customer.
" If we can agree on a price are you ready to sign on today?"
Yes!, answers your customer.

This is called the power of the word -yes! Yes! Yes!
You get your customer used to saying the word -Yes! And it will become a habit for them with you and your company.


The power of the word Yes! Only works in the closing of a sale. Do not try to close a sale till you have convinced your customer and explained everything to them. You need to be sure that they will say -Yes! In their closing answers. If you are not sure of that - you are then not ready to close the deal.

viernes, 28 de agosto de 2015

Mauro Libi: The consumer must always be satisfied


For a business to be successful consumers should be excited about the product or service they receive. Entrepreneurs must be clear that today's consumer is much more aware of its power, is less loyal to brands and does not hesitate to express their emotions through multiple channels of communication that technology offers today.

Employers should strengthen its efforts to satisfy its customers. Your customers must not only see the value in their association with your company but their experience should have an added value.  When we talk about added value, we refer to the advantages of your product or service, in which you distinguish yourself and far exceed expectations of your customers.

Many experts recommend that companies should monitor daily the customer experience in relation to the product or service in order to improve what is not optimal. That means improving the quality of human resources, since employees are the physical side of our business.

Customer  service and technical support should aim for full satisfaction of customers. Be aware of customer concerns and respond to them in a timely, clear and concrete way; Always be kind and keep controlled in any situation, solve problems diligently review all the criticism, or negative comments. Be honest, face any serious claim, optimize communication and seek feedback on the quality of service or product . In simple words, make your customers happy. If they are not happy, see what it will take to turn that around and satisfy them and do whatever it will take. A happy customer is a loyal customer.


It is advisable to monitor the correct operation of the various gears that make up this circuit satisfaction, provide feedback to each department and take the final decision on the implementation of improvements.

jueves, 27 de agosto de 2015

Mauro Libi: Professional success and personal fulfillment

Many have told me that achieving success in a profession is based on personal fulfillment. For some, success is as simple as achieving the goals they’ve set for themselves.

Achieving success in one’s work requires perseverance, work, concentration, and above all, a positive attitude. Your desire to achieve success should motivate you every day. Those who wish to achieve success should strive every day and look for ways to improve their work.

Work must be done ethically, professionally, and with the goal of being the best in the branch. If you meet the assigned functions, this will demonstrate both your initiative and dedication.

The person who seeks success in business must stay focused. Successful people know prioritize and delegate tasks. The goal is to focus on what is most valuable for the business.
From time to time, one should check the actions, the steps that have been taken, to see if they have been efficient in the tasks required to achieve business success.


Take time each day to analyze what has been done, how well it worked and where it can improve. Doing this will help your company or business grow day by day.

martes, 25 de agosto de 2015

Mauro Libi presenta la Fundación Casa Hogar al Fin


Mauro Libi: One second is the difference between success and failure.

Libi: I love baseball. I love going to the stadium. Picture this scenario. The bases are loaded and its the ninth inning. There are two outs. Your team is down by one run. The pitched ball is thrown to the batter and you hit the ball and it goes 390 feet. It looks like a home run. Your team is going to win the game. Suddenly a gust of wind blows the ball one inch into the foul zone, one inch flying past the poll in the foul side. One inch to the right and your team would have won the game. But it went one inch to the other side of the pole. Success and failure was based on one inch.

In the business world being successful or failing can be noticing and being able to read the market and acting in it. One day longer can change everything. Constantly ideas come across us everyday and we do not even notice. The successful person learns to sensitive to what the market will desire.

There is a story of the Swiss watch market that controlled the watch industry. In their own marketing and research, their own people came out with digital watches in the 1960's. The Swiss watch company didn't want it. They thought people only want watches with moving hands.  They let their own employees go to a Japanese company and sell their digital watch idea. I'm a few years the Swiss watch company that once controlled the watch industry lost almost the whole market.

They had the idea but they could see the future. They let it go. They could have been a great success with this idea, instead they were became a huge failure.


Successful people learn to sense and see the ideas of the future. Helen Keller once said , Libi, " there is nothing as sad, as one who has eyes, but still can not see."

Mauro Libi: What is the difference between success and failure?


The answer is acting on your ideas and initiatives. This may seem like a simple answer but it is only simple in hindsight.

A successful person constantly looks for ways to be ahead of the competition, looks for ways to be the best. This involves constantly learning and training to be the best in your field. This education and training gives you the ability to think and come up with ideas. An idea doesn't do you any good if you do not act on it. However acting on something new is a risk.  It's never been tested. It may not be accepted by the public. But if you believe in your idea, action is not enough. You have to excite your customers or the general public about your idea.

Apple I-phones and its generic cell phone company competition are always looking for new innovations. They always try to come up with new technology first. At the same time for months before their new idea is marketed, they do everything possible to excite the public about the new and coming product.

The company that will be most successful is the one that is willing to take the risks in being the first because if it is successful, it's success can be amazing.

In the real world coming out with this latest technology months after your competition, can result in failure. So when an idea comes your way and you think it is a good one, it would be imperative to act quickly and get it out first. This would involve proper time management. Time management is a skill that can be learned and trained. It means getting all the steps involved organized quickly and getting your set goal to be reached. When your product is introduced to your customers, you want it to be the best, better than the product that your competition will later come out with. With the proper prior marketing , they will be lining up to buy your product.

In retrospect, successful people are the best educated and they turn ideas into action in a timely organized manner. They know how to properly market themselves and they are not afraid of taking risks.

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