By Mauro Libi Crestani. A young man
about asked me. What the vision of your business?
I replied: "Growing leaders in the grain
market to continue investing in Venezuela. In our plant, our facilities, not
only in our premium brand of cereal Avelina but
in companies related to our sector, we expect to continue our growth, diversify
the portfolio and add products to serve our consumers. That is
the vision of our business. "
A young man about 24 years old was considering doing
business in Venezuela but was afraid to take the risk. Everything
changes daily.
It's too risky, he said.
That's when I told him that one of the world's most
successful entrepreneurs, Mark Zuckerberg has the following motto: "In
a world that is changing really fast, the only strategy where failure is
guaranteed is in not taking risks".
When you have a clear vision of the business, take
into account that the risks are part of the process, without risk there is no
change, the great achievements require taking risks, often very dangerous ones.
Our companies have a very clear vision and mission. That is why we are
committed to the country and to our growth in the market. We are confident that
with our plan of operations, we will gain an increasing market share of the
cereal sector.
In Frimaca, creativity
is fundamental. We have teams of professionals trained and motivated to
succeed. We know the Venezuelan market very well and internationally we have
taken our products to countries such as Dominican Republic, Panama and Colombia.
Every movement, every action that involves risk involves intelligent and
sagacious thought and planning so you can rest assured that we are prepared to
compete and come out on top. We will continue preparing to conquer the challenges and adversity of globalization while taking
our stand as the absolute best.
Follow us Twitter @maurolibi12
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