Now a days,
providing a great product and shopping experience will only get you so far. If
you really want your customers to keep coming back, you need to let them know
that their dollars will be doing some good.
Many
businesses recognize the importance of being socially and environmentally
conscious, and will often advertise charitable initiatives, such as annual
fundraisers for a cause, or a volunteer project their staff worked on. But
companies that incorporate social responsibility into their business model
prove that a dedication to these initiatives goes a long way, both for the
cause and their reputation.
Here you will
find an example about companies who play a good role in their communities:
Accessibility
Partners – Many people take their computers, smartphones and tablets for
granted, but for those with disabilities, using these technologies can present
significant challenges. Accessibility Partners works with private and public IT
manufacturing companies, federal agencies and other organizations to test and
review products that make information technology accessible to individuals with
a variety of disabilities. More than 70 percent of the company's employees have
disabilities themselves, so the company promotes disability advocacy in all of
its operations.
Altered
Seasons – Kelly Reddington founded his eco-friendly candle company Altered
Seasons in 2003 at age 14 with the help of his mother. When he assumed
ownership of the company, he shifted it to a one-for-one model to do more for
the community. For every candle sold, Altered Seasons provides a meal to an
American in need through Feeding America.
Charitable
Agents – Anyone who's sold or purchased a home knows how cutthroat real estate
agencies can be about their commissions and fees. But what if you knew that
part of that commission was going to support your favorite charity? With
Charitable Agents, a network committed to helping homeowners and Realtors make
a positive impact in their community, you can do just that. The company matches
buyers and sellers with a top-performing local Realtor, and when the
transaction closes, 10 percent of the agent's commission goes to charity.
Children
Inspire Design – Artist and mother Rebecca Peragine began selling her whimsical
wall art, cards and posters to promote environmental education for children. In
addition to using recycled materials, eco-friendly inks and biodegradable
packaging for Peragine's original designs, Children Inspire Design sells
handcrafted paper ornaments made by a women's cooperative in Mexico, and a
special poster whose full proceeds go to Future Fortified.
Cole and
Parker – This Canada-based sock company does more than just sell colorful
footwear. Through its partnership with microfinance organization Kiva, Cole and
Parker donates proceeds from every sock sale to a fund that is used to provide
small loans for entrepreneurs in developing countries.
Do Good Buy
Us – The mission of Do Good Buy Us is to sell "goods that do good."
This e-commerce website is dedicated to changing consumerism by selling
products made by organizations that support social causes. Additionally, 50
percent of the company's proceeds go toward fighting poverty, hunger, disease
and other global issues.
Fashion
Project – If you've ever donated some old clothes by dropping them into a
public collection bin, you know that it's nearly impossible to discover the
impact your donation may have had. Fashion Project, a "re-commerce"
platform that allows consumers to donate and shop for secondhand clothes,
offers people the opportunity to make a tangible difference with their
donations and purchases. Founded in 2012 by entrepreneurs Anna Palmer and
Christine Rizk, this company gives up to 55 percent of the net profits from
every item sold to the donor's charity of choice.
Gift of
Happiness – Donating a portion of your sales to charity is a popular way for
retailers to get involved in corporate social responsibility (CSR). Gift of
Happiness has put its own spin on this approach, donating 5 percent of every
purchase to the listed charity of the customer's choice. But what makes this
cause-centric marketplace truly unique is its transparent follow-through: Every
charity has a "progress bar," and customers can check back to see how
much closer their favorite causes are to reaching their funding goals.
Headbands of
Hope – After a life-changing internship at the Make-A-Wish Foundation, Jessica
Ekstrom decided she wanted to continue helping children with life-threatening
illnesses by starting her own business. Her company, Headbands of Hope, sells
made-in-the-U.S. headbands and donates a dollar of each sale to childhood
cancer research through the St. Baldrick's Foundation.
HERO|farm –
Founded by two laid-off advertising executives, HERO|farm is a social
mission-focused marketing and design agency whose philosophy is "Do great
work for good people." The duo behind HERO|farm made the decision to work
with socially responsible companies after realizing how beneficial and
impactful advertising can be when a company has an admirable mission. HERO|farm
also does at least one pro bono campaign per year for a nonprofit organization.
Image
Outfitters – Since its launch in 1998, promotional products manufacturer Image
Outfitters has made annual donations to local charities. Last year, the company
changed its sales model after seeing how adversely the economic downturn
affected these organizations. Through its proprietary platform, iShare, 10
percent of the total sale amount for new customer orders is donated to the
charities of the customer's choice.
Juntos Shoes
– This ethically conscious fashion startup designed a shoe inspired by traditional
Ecuadorean canvas shoes. For each pair sold, Juntos Shoes donates a
supply-filled backpack to an at-risk Ecuadorean child to help him or her
participate more fully and effectively in school.
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