lunes, 21 de diciembre de 2015

Mauro Libi Crestani: The show must go on.”

According to the Webster dictionary means said to ​encourage someone to ​continue with what they are doing, ​even if they are ​experiencing difficulties. 
Guitarist Brian May wrote this while lead singer Freddie Mercury was dying of AIDS. It was Mercury's last official album with Queen, and when it was released, very few people knew he had the disease.

The lyrics are about the need to press on and make the most out of life while you can still enjoy it. It is inevitably a comment on Mercury's worsening condition, and his attitude towards life – May, a member of the band,  noted his incredible courage in the Days of our Lives documentary. "He never moaned, he never said 'my life is s--t, this is terrible, I hate it,'" said May. "He had an incredible strength and peace." 


The show must go on, yeah
Inside my heart is breaking
My make-up may be flaking
But my smile still stays on


Back in 1994 I bought a business from a gentleman who always had a smile on his face. His customers have been with him for many years. They were very loyal to him and he treated them fantastically. He was the most positive person that I ever met. He always had a smile and when his customers asked how things were going, he always said that things were wonderful. 

His customers did not know what he was going through. A divorce that he did not want. His son was out of control and he had all sorts of problems with him. He also had health problems. However, he believed that his customers wanted to work with a happy person with no drama, so he kept on his smile and no one knew any different. Could you imagine if he told his customer his problems? How many would have left him? Customers need to feel secure. They need to feel like by working with you that it is a safe long term investment. A person with problems is not the security that they so crave. 


The show must go on (go on, go on, go on)
I'll face it with a grin
I'm never giving in
On, with the show
By Mauro Libi  Crestani

sábado, 19 de diciembre de 2015

Mauro Libi Crestani: Stress is one of the big causes of loss of productivity

By Mauro Libi Crestani.  For this article we will talk about one of the big causes of  loss of productivity…. Stress…..Stress can be defined as the brain's response to any demand. The body responds to each type of stress in similar ways. Different people may feel it in different ways. For example, some people experience mainly digestive symptoms, while others may have headaches, sleeplessness, depressed mood, anger and irritability. People under chronic stress are prone to more frequent and severe viral infections, such as the flu or common cold, and vaccines, such as the flu shot, are less effective for them.

Of all the types of stress, changes in health from routine stress may be hardest to notice at first. Because the source of stress tends to be more constant than in cases of acute or traumatic stress, the body gets no clear signal to return to normal functioning. Over time, continued strain on your body from routine stress may lead to serious health problems, such as heart disease, high blood pressure, diabetes, depression, anxiety disorder, and other illnesses.

Having employees that either fell sick or are depressed will not give a company productive employees. In fact the mayo clinic said that if we were able to change an employees way of thinking to see things in a more positive light than they will have better coping skills during hardships and times of stress.

When I was in my graduate program, it was very competitive. One of the philosophies I found that worked was to never sweat the small things.  That did not mean that I ignored certain task. Quite the contrary. It just was not productive to worry and put time into small details that took too much time or derailed a project. In your company, it may be best to give some of those task to someone else or to decide that your company and you will not be involved in doing this particular task and will outsource it. It is like the College student taking the SAT exam. Should he spend a half an hour on one complex problem or should he just go on to the other problems and forget that one. Which way would be more productive? Which way would have given us better results.

A consultant once came into my business and greatly improved the way we do things. She had us be careful of the words we use. We used words that decreased our own stress and the stress levels of those around us.  These words created a more positive way of thinking .

 If you can teach employees to change such thinking as, “I have never done this before” to “It’s an opportunity to learn something new.”

 From the stressful attitude of “I am not going to get any better than this.” to the more relaxed “Let’s give it another try.”.

Change the company attitude from , “There is no way this will work.” to “let’s take a chance.”.

Words do matter and they do effect our stress levels and  that effect our productivity.

Words matter when you talk to your customers also. When you have spent weeks preparing for a presentation and the clients says that they hate it. You have the option of getting angry and stressed out. That will probably freeze up your clear thinking and lose you the client. In addition, when a customer has to tell you that they are not happy , their stress level increases. No one likes to be confrontational. That added stress level on both your parts make it hard to resolve their concern.  To bring a change in attitude you can say, “If I hear you correctly, you do not like such and such, is that correct?” The customer has to answer YES to that question. Once you have accomplished the customer saying YES , he made a positive statement . It make him feel that you are listening to him and  the stress and tension in the air may be gone. By Mauro Libi Crestani

viernes, 18 de diciembre de 2015

Mauro Libi Crestani: Being optimistic doesn’t mean deceiving yourself


By Mauro Libi Crestani. "I went for a long holiday for 27 years," Nelson Mandela once said of his years in prison.

There are disagreements as to whether a positive attitude in business really has positive effects. Look at those political prisoners who went to some of the harshest prisons. See how they survived. They had amazing attitudes despite all.

A warder's first words when Nelson Mandela and his ANC comrades arrived were: "This is the Island. This is where you will die."

They faced a harsh regime in a new cell block constructed for political prisoners.

Despite being sentenced to life imprisonment, Mandela always remained optimistic about his future. He wrote, “I never thought that a life sentence truly meant life and that I would die behind bars.” He continued: “Part of being optimistic is keeping one’s head pointed towards the sun and one’s feet moving forward.”

Being optimistic doesn’t mean deceiving yourself. There is very little benefit in wearing rose-tinted glasses and pretending everything is okay when it’s not. But optimism means acknowledging and accepting the situation you are in, and choosing to make the best of it. Choosing hope and action over despair and self-pity.

 Natan Sharansky spent nine years in a soviet prison. How did he survive? Sharansky was driven by the determination never to let anyone determine how he would act. His mode of attack, curiously enough, consists of a truly discomfiting combination of good humor, optimism, and a sassy, wisecracking, with an amazing positive attitude to his situation.  Sharansky’s habit of finding satisfaction, interest, or comic relief in the bare walls of his cell, or in the idiocy of his captors, so often in the course of his memoir does he exclaim “What a delight” and “How wonderful,” that one begins finally to appreciate how a mischievous and canny cheerfulness can be forged into armor steel-clad enough to carry its wearer unscathed through hell’s fires.  It should be no surprise that Sharansky’s prison codename for a hunger strike was “celebrating to the limit.”

With attitudes as positive in these two ex-cons – is it any surprise that they political leaders upon their release?


Auschwitz survivor Viktor Frankel also echoes this idea. After several years spent in concentration camps, he wrote, “Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s own way.”By Mauro Libi Crestani.


miércoles, 16 de diciembre de 2015

Mauro Libi Crestani: Trust yourself and create your own brand and it may turn out to be better than anything else.

By Mauro Libi Crestani. A cynic is a man who knows the price of everything, and the value of nothing.” , Oscar Wilde. Having a positive attitude opens your eyes. “A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change.”  


We all have met people with negative and poor attitudes. They may be the people in your company that can not judge the value of a product beyond it’s cost. They were the ones that will tell you in many excuses why something will not work. In their mind and in their world nothing will work. They will tell you about the cost and the overhead and can not see a winning product. 


The Swiss Watch Industry was, meanwhile, able to continue producing watches and once the war was over, enjoyed a market advantage that allowed it to command up to 90% of the world’s consumer watch industry. In 1954, Swiss engineer Max Hetzel developed an electronic wristwatch . The Swiss watch company saw no value in electronic watches. So they allowed the engineer and his invention to go to the Japanese. By the time the 1970’s started the Swiss watch company was in an economic crisis. It no longer had the bulk of the world’s watch sales. The swiss company had the invention and let it go. Their downfall was their attitude. Having a negative attitude in business  can be so toxic that t reminds me of a quote from Helen Keller, “There is nothing so sad as a person that eyes and can not see.” 


“If you always put limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.” Bruce Lee.  I guess Bruce Lee had his own way of saying that if you are positive the sky is the limit.   The real successful people and companies want to excel and to be the first in technology. The boxer Muhammed Ali believed that he could achieve anything in the boxing world. He was famous for saying, ‘I am the greatest.’ He believed it and he made it happen. Mr Ali has said that he became the greatest in boxing because he knew that was the greatest before he actually was.


I want end by quoting once again Bruce Lee, “Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.”   We all have a different set of talents. If we are positive and believe that our own brand has value then we follow our own way. We tend to copy others when we feel that people will not accept us for who we are, that they will not buy our brand of product. We may try to imitate  others because we have a negative view of ourselves. Trust yourself and create your own brand and it may turn out to be better than  anything else. By Mauro Libi Crestani.

martes, 15 de diciembre de 2015

Mauro Libi Crestani: YES – YES – YES – YES – YES.

By Mauro Libi Crestani. Every company should train their employees and managers to learn the power of the word ‘yes’. Business initiatives should be adapted where this word becomes not only the only acceptable word but becomes internalized within the fabric of the company. This will not be an easy change but will show great benefits in customer satisfaction and in more sales during negotiations.

When a customer has certain complaints and you agree then there really is no where for the customer to go. Responses to complaints might go like, ‘Yes, I understand why you would feel that way. How about we try this.’. By agreeing with the customer without admitting guilt, you have let the customer know that you own the problem. You are going to ‘make it work’. There is nothing left for the customer to argue about. They feel heard and that their complaint has and will receive its due attention. Satisfying an upset customer has its value. Internal marketing is sometimes just as important as external marketing.

If your employees have some issues in the office , your best response should be using the power of yes — and say, “Absolutely, we will make it work,” because it truly was the absolute best way to create buzz and excitement in the office.

I read this review online and think every company should want such a review. But never, ever, have I experienced such an accommodating, do anything, never-say-no, begin with the power of yes staff as the one that Chef  ……I was blown away by their helpfulness and their unbridled commitment to excellence. They were truly invested in helping me achieve success with our event because that meant their success as well. I asked for many things and needed the help of many staff members over the course of the week. I never heard the word NO once. Every request was met with an enthusiastic embrace of the power of yes.

During a negotiation try to get the customer to use the word YES. Ask questions like, ‘You deserve great service, don’t you agree?’ Thus is a loaded question where the customer can only answer Yes. If you keep the negotiation in such a positive frame of mind and mood and make the customer feel very positive about every part of the deal. If the attitude of the negotitation is that ‘you can make it work’. If the attitude is that the customer will only hear the word yes from you , then chances are that you will only hear yes from them. That is known as yes momentum.

Last but not least when you want to make an appointment with a client, your job is to get them to appoint such a meeting. It is bet not to offer them a chance to say no. So do not ask them .  ‘Can you make an appointment this week?’ if you phrase the question that way, the client may just say no and that they will call you when they can make it. It is best to ask them, ‘is Monday or Tuesday better for our next meeting?’ This way the client has been given a choice and does not feel forced into the meeting. They feel like they have maintained control and that it was their decision. It also does not allow for a no to occur  between you and your client. By Mauro Libi Crestani

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lunes, 14 de diciembre de 2015

Mauro Libi Crestani: Nothing succeeds like success


By Mauro Libi Crestani. When looking to increase your company’s productivity, one of the key things that all companies do that seems to work is look for ways to change and improve. While looking for that new idea and concept we must not forget a quote by Oscar Wilde, "Nothing succeeds like success" . 

 Was he right?
 In a world where ambitious people practice the habits of successful people with mixed results, perhaps he was, at least somewhat. What a businessperson might see in Wilde's statement is this: the key to continued success isn't continually reinventing one's ambitions; it's continually translating the success one already has into new opportunities. 

There is an old saying , ‘If something works stick with it,’ .
 If you are running a chain of pizza stores and everyone seems to prefer your sauce over everyone else then why would you change the sauce?

 If your company offers a personal service that is outstanding and gets you many referrals, - Do not change!

I love the story of Pete Sampress, the famous tennis player. He had a very successful backhand swing using both hands. It made him famous but he was not number one. His backhand swing was successful but was not as successful as if he used one hand on his back swing. Pete’s couch saw anything that was not a number one standing as a failure and he risked it all to change pete’s back swing. Jim Rohn said, “If you are not willing to risk the usual, you will have to settle for the ordinary.”  It is up to you to decide if you found the answer to success. If you have stick with it. By the way, if you did not know, Pete Sampress went on to be number one in tennis and the youngest player ever to win Wimbelton. 

Companies like Coke-Cola and Pepsi are very successful. People like the taste of their drink. You do not see Coke or Pepsi changing the taste of their drink. They know and believe in Oscar Wilde’s quote "Nothing succeeds like success" .

Not changing a success model does not mean that you allow things to stay stagnant. There is an old business saying that stagnation equals death. Apple Computers has a winning concept of their retail stores that people like. Their stores are always crowded. They offer training and excellent service. That they will never change. The technology of their phones are always changing and they always need to look on how to be the number one  with the latest in technology.  As far as the technology on computers and cell phones that  is changing constantly and they realize that if they did not work at coming out with the latest first, then their competition will take that number one spot, that you need to be aggressive and not lose your competitive edge. So the key is to find out what is the constant success and stick with that. Do not reinvent the wheel, just redesign it. 
 
Steve Jobs from Apple Co. felt that although the Apple retail stores and their service were winners, that their phone did need to be constantly reinvented as he once said…”Apple is going to reinvent the phone and here it is…”.


By Mauro Libi
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jueves, 10 de diciembre de 2015

Mauro Libi Crestani: A superior attitude will produce superior results.

By Mauro Libi Crestani. “A negative thinker sees a difficulty in every opportunity, a positive thinker sees  an opportunity in every difficulty.”

How true that saying is. Now let's be practical, in life things happen. Sometimes those things that happen are good, and sometimes those things that happen can be very bad. When bad things happen to you or your business you have choices to make. You can see them as the end, the last nail in the coffin and just give up. Yes, that is a choice. You can also chose to learn from the incident and see it as an expensive lesson that can help you grow, help you be better than you were before.

A quote, “Attitude will make or break a company, a school or a home. The remarkable thing is that we have a choice everyday regarding the attitude that we will embrace for the day. We can not change our past…. We can not change the fact that people will act in a certain way….. we can not change the inevitable. The only thing that we can do is plan on the one thing that we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. A superior attitude will produce superior results.”

If you want your company to succeed you need to create an atmosphere of positive attitude in yourself, your workers and in your customers. Everyone of your employees have to see the company as a winning one, one with great potential. They have to see it as the place that they want to spend their working life in as there will be so much opportunity for them if they prove themselves worthy. 

Employees that feel good about the company as a stable work environment, as a place where they can make a very good living, they will give the company their full efforts. It also pays for a company to invest in creating employees that have a positive attitude. A salesman that believes every time he sees a client that he will make the sale, probably will make the sale. A salesman that does not have much hope of being able to sell, probably will not be able to sell. Zig Ziglar, a famous business consultant once said, “You don’t build a business – you build people – and then people build the business.”.

Being a positive business person means that you look for opportunity even when things are going ‘alright’. A positive person never accepts alright. Alright just is not good enough. If you are selling an ‘alright’ product – how many will you sell. If you are having a medical surgery, do you want to go to an ‘alright’ surgeon. NO! You want to go to the best, someone that makes you feel like there is no better. Milton Berle, a comedian once said, “If opportunity does not knock, then build a door.” Every salesperson should be aware that people may hear your words but they feel your attitude. The positive thinker sees the invisible, feels the intangible and achieves the impossible. A positive thinker wants amazing, he wants to dazzle his customers with a superior product and a great service. A positive thinker will never accept the acceptable because that is too average and not acceptable. He wants the dream for himself and his company and because he knows in his heart that he can achieve it, nothing will stop him from achieving his goal. By Mauro Libi Crestani.